Thursday, November 6, 2008

MLM Contact Management

Is MLM contact management important? I'd wager to say that contact management for network marketers and home based business is one of if not the key factor to creating an income from home. Of course this will depend upon your type of business. However, if your business involves selling a product to people, a contact management system is simply essential.

A contact management system should allow you to eliminate all superfluous activities involved in effective follow-up, save those details which require attention to maintain a high-touch quality.

Here's what to look for in an MLM contact management system.

An MLM contacat management system must have:
1. Integration into different lead sources such as websites, leads, opt-in marketing etc... A system should allow contact to flow from a website or other source directly into follow up eliminating reentry of contact details and other superfluous activities.

An MLM contact management system really should have:
2. Out bound AND Inbound emails. There is no reason this feature should be all but forgotten. Email communication is a highly prominent means of inquiring and providing product details etc. Inbound email should link directly to contact to eliminate having to look up each contact manually and switch between windows. Outbound email allows recording of contact history as well as replying to customer withing the contact system.

An MLM contact management system really benfits from:
3. Mail merge and email campaigns. In you MLM you will undoubtedly get many of the same questions. There is no reason to spend too much time writing the same details to the EXACT same question. Mail merge allows the email to have EVERY appearance of being personally written, while still saving you time. Mail merge fills in details of the contacts perosnal information. If this is done correctly you will save time and preserve and continue a relationship. If it is done incorrectly, you will be sniffed out quickly and passed off as impersonal. Email campaigns allow you to send a series of emails and put marketing on autopilot. NOTE. I am not condoing spam, you should be adding value to your clients and they shoudl WANT each email.

A fast CRM needs this:
4. Click to dial. With skype and other high quality options you should take advantage of the time saving click to dial features.

5. A streamlined interface. An MLM contact management systme shouldnot be a cess pool of contat data. The interface should be action oriented and not be data to put in a closet. All the client information you have is money, it is an asset to be invested NOT something to put away in the close to lose it's value.

6. NOT A HAND ME DOWN. So many systems are hand me downs from unrelated business models. The cumberson feel and ineffecient work flow is tell tale that some large company has simple altered their current code and rebranded in attempt to capture a greater market share. Shame.

There are other things to be considered but it's time to bring this rant to a close. I highly recommend the following system.

Lighthouse CRM is an MLM Contact Management System created specifically from the network marketing, direct sales, home bases, and multi-level crowd. It is, if I may be completely biased, the best system available.

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